Resources Guide · Lesson packs
Price the pack, not the lesson.
Per-lesson billing turns every single lesson into a purchasing decision. That's fifty small chances a season for a family to waver, and fifty small invoices for you to chase. A pack flips it into one decision and one payment, and a family committed to the next ten weeks of showing up.
Why packs win for both sides
You get cash up front, court planning you can predict, and no per-lesson chasing. The family gets a better per-lesson price and none of the weekly payment friction, plus a visible container for a commitment they already meant to make. Attendance climbs too: a credit that is already paid for creates a show-up pressure that pay-as-you-go never manages.
Sizing and discounting
Two sizes cover almost everyone. A starter of four or five credits suits new families still deciding; a standard ten suits the committed. Keep the discount modest: 5–10% off your single rate is plenty. A 20% pack discount won't sell more packs. It just donates margin to families who were going to buy anyway.
Keep clinic credits and private credits in separate packs. A single universal credit sounds simpler, but it creates arbitrage: everyone spends universal credits on your most valuable hour.
Expiry dates are a kindness
An expiry, whether a season or 90–120 days, is not a trap. It keeps a credit meaning "an upcoming lesson" rather than "a small debt you owe forty families forever." Say it at purchase, warn the family as it nears, and extend it freely for injuries and life. The goal is momentum, not forfeiture revenue. A coach whose credits routinely expire unused has a retention problem wearing a pricing costume.
In Upswing
The pack counts itself
Credits come off the pack when a booking is confirmed, and the balance shows on both sides, so nobody reconstructs it from memory.
The re-up moment is the business
The most important moment in a pack's life is credit number nine. If the family hears "two left" and rebuying takes one tap, the pack renews itself. If nobody notices until the credits are gone, the family drifts a week, then three, then clear to the end of the season. Whatever system you run, an app or a spreadsheet and some discipline, put an alarm on the low-balance moment.
Credit packs, on Upswing
On Upswing a family buys a pack and the credits sit on their account, where both of you can see them. Each confirmed booking takes one credit off automatically, so the balance is never a memory or a guess. The expiry is set once and enforced by the system, and the low-balance nudge fires without you having to watch for it.
Questions
Should packs be refundable?
Unused credits, yes, within reason. A family moving away shouldn't eat six credits, and the goodwill outlasts the refund. Publish the rule so it reads as policy rather than negotiation.
How do I raise prices with pack holders?
Existing packs are honored at their price; new packs buy at the new price. Announce ahead of a season, not mid-pack. Packs actually make a raise easier, because the new price lands at a natural purchase moment.
Can siblings share a pack?
Family-level packs are simpler and parents love them; per-kid packs are cleaner for progression tracking. Either works. Decide once and publish it.
